Hi, I'm Snigdha, building consumer products through data, experimentation, and AI.
Currently working in product at Infosys, focused on high-frequency consumer products where retention and repeat usage drive growth.
My Work
A mix of assignments and product teardowns exploring growth, conversion, and retention.
What I Do
Product & Strategy
- Roadmapping & prioritization
- PRDs, user stories, acceptance criteria
- KPI & OKR definition
- Product discovery & user research
- Stakeholder management
- Cross-functional collaboration (Agile)
Data & Experimentation
- A/B testing & cohort analysis
- Funnel optimization & retention modeling
- Behavioral deep-dives
- Statistical significance
- Tracking instrumentation
- Dashboard design
Insight & Communication
- Stakeholder reports & executive storytelling
- Customer feedback & iteration loops
- Product reviews & roadmap input
- Competitive & pricing strategy
- Mentorship & team enablement
Toolkit
Tools I use to research, design, ship, and measure.
Product Management
ConfluenceJIRAAsanaNotionAgile Scrum
Research & Discovery
MazeDovetailTypeformZendesk
Design, Wireframe, and Ideation
FigmaBalsamiqInVisionWhimsicalSimple Mind
Analytics & Data
SQLPower BIPower AutomatePower AppsAdvanced ExcelMixpanelAmplitudeFirebase
Building with AI
Lately, I've been building AI-powered consumer products — exploring how retrieval, embeddings, and prompt design can move beyond demo and become real product.
RAG (Retrieval-Augmented Generation)Embeddings & vector searchpgvectorSupabaseChunking strategiesPrompt engineeringLLM evaluationVector databasesAI product designMVP shipping with AI
Companies I've worked at or built for
IBMInfosys
Get in touch
Always happy to chat about product, AI, or anything in between.