About

Hi, I'm Snigdha. I've been working in product for the past 7+ years across consumer and B2B platforms — currently at Infosys for nearly 5 years, focusing on high-frequency consumer products. Speed, retention, and repeat usage are what I obsess over.

I lead product end-to-end — discovery, experimentation, and execution. Some highlights: scaling a queue-management app from 3K to 8K+ daily users in 6 months, reducing churn from 18% to 11%, improving 7-day activation by 45%, and launching a referral loop that drove 25% organic growth.

I started my career at IBM, learning how to dig into messy data and translate it into product decisions. Today, I work across product strategy, experimentation, and AI — exploring how RAG, embeddings, and chunking can shape the next generation of consumer products.

Outside of work, I'm always reading something new about product, behavioral economics, or AI — and tinkering with side projects.